The standard behind the firm
Good, Good Counsel.
Good, Good Counsel® rests on an ancient principle: plans made without counsel tend to fail, and plans made with the right advisers tend to succeed. It is not a tagline. It is the standard every page, every document, and every client relationship at Schneidman Law gets measured against.
Why are there two goods in Good, Good Counsel?
The name is intentional. There are two goods and they mean different things: the first good is competence, and the second good is character. A lot of attorneys can claim the first. This firm holds itself to both.
The first good
Competence
Wise, straightforward, reliable, efficient, no-nonsense. The firm knows the law, knows the work, and gets it done right. No wasted motion, no drama, no invoices that surprise you.
The second good
Character
Rooted in integrity and built to serve. Trustworthy, honest, moral. We say what we mean, we do what we say, and the advice we give will stand the test of time.
What does counsel actually mean?
Counsel goes beyond answering legal questions. It means thinking about the timing, the tradeoffs, what comes next, and what the client might not be seeing yet.
A lawyer who only answers the question asked is a reference book. Counsel sits in the conversation before decisions get made, understands what the decision is really about, and says the thing that needed saying, even when nobody asked.
That is why the firm does not bill by the hour. The clock puts a wall between a business and its lawyer, and counsel cannot work through a wall. The full reasoning is on why we don’t bill by the hour.
What are the three depths of knowing?
The depth of counsel comes from knowing three things well: the business, the owner as a person, and the people around the business. That combination is what makes the advice genuinely useful, because it is shaped by who the client is and where they are going, not just what the contract says.
01
The business
Not just the documents or the deal in front of the firm, but how the business actually operates, how it makes money, and where the risk lives.
02
The owner as a person
Their goals, what drives them, what keeps them up at night, and what they are building toward.
03
The people around it
The relationships, the partners, the team, and the dynamics that shape every decision the business makes.
How does the philosophy show up in practice?
It shows up as proactive counsel, plain language, specific advice, and selectivity about who the firm takes on.
- Proactive, not reactive: in the conversation before decisions get made.
- Plain-spoken: no legalese, no jargon, nothing written by a committee.
- Specific: advice shaped by your situation, never generic, never hedged.
- Measured: warm but professional, never reactive or emotional.
The firm is selective about who it takes on, not because of limited space, but because Good, Good Counsel® only works within the right relationship. See who we take on.
A standard is only real if you can test it.
One conversation will tell you whether this is the counsel your business has been missing.